2024-02-18 15:03:35.AIbase.5.3k
In the Next Four Years, Global Spending on Generative AI for Mobile Messaging Will Surge to $11 Billion
In the next four years, businesses are expected to increase their spending on generative AI in mobile messaging channels by 1250%, reaching $11 billion. The prediction indicates that automated content personalization will be a key driving force for future growth. Research suggests that messaging providers adopt generative AI to achieve a unified customer experience across different channels. By 2028, over 40% of generative AI spending will be attributed to RCS.
